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Scitech events provide the organisation with an opportunity to engage people who are less likely to visit the Scitech Discovery Centre during normal hours of operation.
After Dark is an evening event for 18+, allowing adults to explore our exhibits, see Science and Planetarium shows and take part in pop-up activities. After not being able to run since 2019 due to COVID-19, the event returned on April 15. All 700 tickets to the event sold out within a month of being available, showing the strong interest and enthusiasm for engaging STEM events among adult audiences.
The event included an adult adapted version of our Science Theatre show Things That Glow, a planetarium show, giant blue blocks building activity and silent disco featuring science themed songs, alongside the exhibits in Scitech’s main gallery and feature exhibition Astronaut.
Particle, Scitech’s digital science publication aimed at a young adult audience, was also part of the event for the first time, facilitating two digital quizzes which proved to be a popular addition. With the event and Particle publication sharing a similar audience and tone, engaging content found through its website provided the perfect vehicle to cross promote and give attendees an extension to their visit.
Audience feedback indicated that even more in-depth science explanations would be welcome in the science presentations at future After Dark events, showing that Scitech can fulfill a need for adult STEM learning experiences in the community. The success of the After Dark event demonstrates how our exhibits and shows appeal to a range of audiences and can be utilised to fulfill the needs of STEM engagement for multiple areas of the community.